As we have worked with various clients with their marketing campaigns and design needs, we have been asked a variety of questions about internet marketing, design, general marketing questions (and related subjects), and about our services. Some of these questions we have answered here for you.
Why is branding so important?
Branding is the act of establishing an image or representation of your business in the eyes of your customers and the wider community. Over time, certain attributes will become associated with your brand, and your business develops a recognisable personality. It is important as it is a fundamental process that you business uses to communicate its core values and point of difference to your customer. It helps you stand out in a crowd.
How long does it take to print my stationary?
The time to print your stationary will depend on what type of printing you have requested. Usually, smaller print runs can be quicker than larger print runs, but if time is an issue, it is wiser to submit your order 3-4 weeks prior to when you want it available to use. But, for many of our clients, 2 weeks is often the time from when a proof is signed to when the stationary or printed material is delivered.
Do you do short print runs?
Yes, we do! Our printing flexibility and relationships within the industry allow us to assist clients with small or large print runs. If you have a small print job of 100 invitations, we can assist with this. Or, if you have a need for 15,000 newsletters to be printed, we can help with that too. Simply get in touch with us and to find out what options suits your situation the best.
What is Internet Marketing?
Internet marketing refers to the range of activities that a business can conduct in the Cyber World to promote its products or services, with the goal of generating sales and enquiries for the organisation. It is much more than Search Engine Optimisation, Email Marketing, and a good-looking website, but these are all areas that are included in a well-established internet marketing plan.
Are Blogs and Forums the same?
A relatively new addition to online businesses, blogs (or weblogs) have very quickly been integrated into sites or become a site on its own. Blogs are sites where the blog owner (You) writes content on their area of expertise, and publishes it on the site. This new content is then communicated to the subscribers of the blog and to major search engines, letting them know that there is new content for them to include in their search results. The subscribers can also comment on the content written, and the author can decide whether to publish these comments or not.
A Forum is different. A site owner establishes a way in which like-minded people can exchange ideas and thoughts. It is usually more liberal than blogs, and has multiple writers. The site owner can decide whether a user must register prior to making a post in the forum, but has little control over the content. However, Forum Moderators can edit and delete posts, but how much becomes an individual decision by the site owner. Forums are a place for sharing ideas and thoughts amongst many people, whereas Blogs are a place where you share your ideas with the readers.
What is Search Engine Optimisation?
Search engine optimisation is concerned with developing your site so that it is as easy as possible for the search engine programs to gather data about your website content and subject matter. This data is then stored in relation to specific keywords you have told the program to associate with your site. When someone searches for information using those keywords, the goal is that your pages will appear first in this search. Search engine optimisation hopes to improve the usability of a site so that your results improve in the search results in search engines.
I have heard of e-books. What are they, and why should I consider producing one?
E-books, or electronic e-books, are a very exciting and lucrative strategy that every small business should employ. Why? Because they enable you to produce a product with a massive net profit margin with production costs being extremely low. In a world where people are seeking information to solve a problem, e-books are becoming more and more accepted as a valuable product to purchase. As long as you are solving a problem or meeting a need, then you should consider how e-books can help you increase sales and profitability.
As we have more common questions asked of us, we will update this page. In the meantime, if you have a question we have not covered here, please contact us and let us know.
