For those of you that have been following along with our case study on running a cause related marketing campaign in a business, this post is for you.

(more…)

Movember has started, and so has the cause related marketing campaign for Creative Junction. To date we have had some successes and challenges with this campaign, and these are documented below: (more…)

When I first suggested the term Cause Related Marketing to our team here, the response was “What Marketing?”

I know that the term is not a sexy one and is not commonly used, but we see this type of marketing used every day. Whenever we see a charitable group sponsored by a large company; if we receive details of a community event made possible by a local businesses; or read about a program made possible by corporate giving, these are all examples of Cause Related marketing, or Cause marketing. (more…)